We are incorporated in Philadelphia, Pennsylvania USA, sourcing our seeds from Ethiopia, and will have our Tehina produced in Israel until we reach the means to create our own factory in The States.
I have been working from Rockville, Maryland; taking weekly trips to Philadelphia for networking events and meetings, and will soon be flying to the Holy Land and then to Ethiopia.
As Soom Foods has shaped up to be, I am continuing in the unconscionable practice of mixing business with pleasure.
To date, I have spent most of my working hours on Facebook (friend us, please!), pinning to Pinterest (pin with us, please!), and contemplating the ever-intimidating world of Twitter (tweet @SoomFoods, please!). I do market research by shopping online and visiting stores. I go through endless articles and blogs of healthy living and eating, and am keeping an ever-expanding list of "people to reach out to... eventually!" Product development consists of making smoothies and delicious snacks--- that I make, take pictures of, eat and share.
Keeping with the trends, I am not only going to Israel to set up a production facility and accompany Omri, our Tehina broker, to Ethiopia... but I am going for my middle sister's wedding! To Omri!
Days should be mixed with meetings, wedding planning, and seeing family and friends.
I am blessed and excited to be starting a business about a product I love, doing business in countries I love, and working with people I love.
Don't mix business with pleasure...?
Sesame
Now
My family
Onwards and upwards :)
I am very much looking forward to these next couple months; and returning to the US ready to distribute!
