Thursday, September 13, 2012

Product Development

Amy Zitelman
Co-Founder Soom Foods, LLC
Director of Marketing and Sales
...yada yada yada

Marketing is great fun.  I can market all day every day.  Only problem is that we are still a few months from getting our product to the US.
So since I can't sell... I've taken on a sort of Product Development roll.

This is my experience making a Lime Infused Tehini Dressing for seared tofu on a broccoli slaw salad.

My friends have been amazing at sending me Tehina recipes.  This particular recipe was given to me by my friend Scott, and called for scallops.  The only thing I know about scallops is that I don't eat them.  The picture looked like they had a similar consistency to tofu... still don't know if that's right, but I went with it.

The Tehini dressing called for the following:

1 tablespoon olive oil, 2 tablespoons Soom™ Tehina2 minced garlic cloves, 2 tablespoons lime juice
1 teaspoon lime zest1 tablespoon waterpinch of salt and pepper



No problem.  Had all these ingredients in my (read: my roommates'; actually read: my parents') kitchen.

Whisked these ingredient together.
Cleaned this up and let dressing sit until time to cook dinner.

I cut Extra Firm tofu into pieces about an inch thick.  Slightly salted and peppered each side, and put onto a hot pan of olive oil and a little butter.  In the future, I'd love to use a sesame or coconut oil.
Covered tofu slices with the Tehini dressing and seared on the pan for a few minutes on each side.

As for the salad, I peeled carrots and cucumber into a bowl to match the long ingredients of Trader Joe's Broccoli Slaw and tossed it with the remaining dressing.

Final product:
topped with sesame seeds
It was delicious, but the tofu was a little bland.  I'm thinking a little more salt and the sesame or coconut oil and garlic in the pan should help with that... 

Any suggestions?


You an check out the few recipes we've mastered on our website: www.soomfoods.com
And "like" us on Facebook to see what we're posting about


... and stay ready for our Tehina!




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