Want to share in the Sweetlife

I must start this blog post by saying our Mom is (almost) ALWAYS right... In life in general, but mostly about her creative business ideas.  My sisters and I are proud to boast that my dad, a successful entrepreneur himself, only had the means to start his own business because of our mother's entrepreneurial success.

I'm not sure if everyone would agree, but hearing suggestions from a mother can sometimes be difficult.  Maybe it's because I'm only 23, with the naive idea to be as independent as possible, but I don't always take Mom's suggestions with as much grace and appreciation as they deserve.  I'm working on it though, knowing that my defensiveness is a whole bunch of interpersonal communication jargon manifesting itself into real life.  I'll address the interpersonal ideas in another blog I started with a friend, Chloe English, called twofaced.

Back to Mom...
Upon returning from a year abroad, she had cut out numerous articles that she thought would be interesting to read pertaining to Soom Foods.  Bless her soul.  That was in August.  I just got around to reading them (mid-November) :) Love you, Mama!
One resonated with me in particular: "Restaurant sweetgreen strikes a chord with Sweetlife festival" by Missy Frederick in the Washington Business Journal the week of April 13-19.

Sweetgreen is an amazing brand.  For those of you who don't know, it is a chain of make your own salads, wraps, and yogurt creations.  They pride themselves on being healthy, sustainable, and happy- active, fun members of their community (same hometown PS- Maryland, represent!).  They created an amazing music festival, Sweetlife, "that speaks to sweetgreen's evolution as a brand promoting not just salad, but a healthy - and hip - lifestyle."  BOOM. What I want for Soom Foods.

Our highly classified (read: unfinished) business plan and branding outline discusses the importance we too place on health, sustainability, and staying true to our fun, hip selves (or so we'd like to think.)  My original hope to launch the Soom Foods brand was through a music festival, emulating the 24 hour Nature Parties I love and are popular in Israel (via India.)  Maybe one day!

In the mean time, I'd love to work with a wholesome brand like sweetgreen; hopefully have the opportunity share in the Sweetlife.  Plus, Tehina is a GREAT ingredient for delicious dressings, and can be used as a sweet and healthy yogurt topping!