What we're up to

Hello everyone!

Amy here.

Sorry to have not blogged in a while.  The positive: I've been busy!  The negative: you haven't gotten to hear about what we're up to!

My sisters and I have been working on our retail label.  SPOILER ALERT.  It reads something like this:

"Soom Foods was founded by three sisters- Shelby, Jackie, and Amy Z. (SheJAmZ for short)
Shelby had a business degree.  Jackie married a Tehina expert.  And Amy needed a job.

At Soom Foods, sesame is our passion.  And Tehina is all sesame"...  I can't give it all away!

It's true, though.  I did need a job.  And boy did I get one.

Besides finalizing our retail label, there is SO MUCH to do!  And so much that has been done!

Right now my checklist looks like this, with things added to it multiple times a day:

_ Register as a food business with the FDA
         Can't do this until we know where we're storing! So...
_ Find a warehouse
         This involves calling many warehouses, and comparing quotes
_ Register the warehouse with the FDA
          Can't do this until we choose a storage facility!
_ Contract a freighter/forwarder
        This involves calling many freighters/forwarders, and comparing quotes
_ Contract a customs broker
        This involves calling many customs brokers, and comparing quotes
_ Choose an insurance provider
        This involves learning what kind of insurance we need
_ Finalize labels
        With Elliot of Br&ish
_ Keep posting Sales and Marketing internship positions
_ Hire, and manage, an intern (or two!)
_ Find and hire a web developer
_ Finalize the website
         Build in an eCommerce component
_ Keep at my sales list
_ Network! Network! Network!
_ Blog! ---> check!

Shelby is doing an amazing job guiding me, and Jackie and Omri are doing an awesome job communicating with our manufacturer and helping with some marketing endeavors we have up our sleeve.  And I wouldn't have been able to even put together this Supply Chain to-do list without the help of Brian, of Brian Shube Consulting Inc. 

Ultimately, bare with me!  We're quickly approaching finalizing our first import.

Look out for pre-order sheets, and feel free to reach out with any questions or comments; suggestions of specialty shops you like, contacts, ideas for marketing or cross promotions, etc.  Really, I'm open to anything!

I hope my next blog will read: SOOM FOODS TEHINA IS ON THE WAY!

Until then, I'll be busy doing my job.