Monday, April 22, 2013

sheJamz take on Earth Day

This is Taz.
He loves the earth

Today, April 22, is Earth Day! A day celebrated in many countries to raise the awareness of environmental issues happening around our planet.  The first Earth Day was April 22, 1970.  SheJAmz, O, and Taz
 were not even thoughts in the brains of their parents; and it is still commemorated 43 (?!?!) years later!  Therefore, our blog post this Monday will be focused on how we, at Soom Foods, are giving back to the planet.

In the early planning stages, when Soom Foods was still a mere idea thrown around at the dinner table, we knew that if (read: when) Soom Foods would become an actual company we were going to give back philanthropically from the start. There were no ifs, ands, or buts about it. The three of us (SheJAmz) were raised by two dedicated and philanthropic parents that showed us, by example, that giving back to the community was something that must be done.

At Soom Foods, we believe that protecting the environment is important and we decided that the first organization we will donate to will be the nonprofit, 1% for the Planet. Their mission is simple, straightforward, and spoke to us as business owners. 

"1% of the Planet exists to build and support an alliance of businesses financially committed to creating a healthy planet."

1% for the Planet was co-founded by Yvon Chouinard, the founder of Patagonia, and Craig Mathews, the owner of Blue Ribbon Flies. In addition to being business owners, they are environmentalists.  They understand that protecting the natural resources that keep their companies in business is a smart business move.  I, Jackie, as well as Shelby and Amy, agree with Mr. Chouinard and Mr. Mathews. We understand that the environment in which we live and conduct our business in is not simply here for our benefit. After all, what business would we have if our planet can no longer supply our product?

Please help us help the planet!  We’re making it easy for you.  Every purchase of a Soom Foods product will give something back.

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