Monday, March 18, 2013

Back to School with Brian Shube

When starting Soom Foods, Shelby, Jackie and I were very excited because we felt our individual knowledge, expertise, and interests blended perfectly to start an exemplary business.

We think our designer, Br&ish, nailed the logo


Shelby has the business degree; Jackie studied ways to make the world better; and I (Amy) like talking to people.

Add that to sincerely loving the product and having Omri's experience - you get a pretty solid foundation to start a company.



As I embarked on the journey of getting Soom Foods ready to launch, I quickly realized much more goes into a business than our three strengths.  One of the most important things we had no experience in was understanding and implementing a supply chain.
How exactly would we get sesame seeds from Ethiopia to be manufactured (for now) in Israel, to be bottled, labeled, stored somewhere; to ultimately be sold?

Enter, Brian Shube.  Brian called me out at the Philadelphia World Trade Center networking event (my first networking experience, ever!), commenting on how I looked lost and generally inexperienced.

I guess it was pretty obvious.

Lucky for me, Brian is a Supply Chain consultant; and the rest is history.  He's been tremendously significant in helping us accomplish what we have to date... our order placed, waiting (not so) patiently for it to be put on a boat to reach our warehouse and be sold!

In the meantime, I decided to take advantage of Brian's expertise, and sit in on a Supply Chain Management class he teaches for Master students at Stony Brook University.

I chose last Tuesday, March 12, because he had Mrs. Elizabeth Girardi Schoen, the self proclaimed Green Queen, as a guest lecturer to speak about Supply Chain Sustainability.

Liz highlighted the practices and importance of supply chain sustainability.

Please disregard my doodles.
I've been doodling while learning for
as long as I can remember.
My first documented "allele" doodle
was World History in 10th grade
(c. 2004)
Been practicing my signature since
middle school.
Sustainability 1. Meeting the needs of the present without compromising the ability of future generations to meet their own needs; 2. Creating a better quality of life;  3. Giving back to the planet more than what's taken away.

Why should businesses care? Being sustainable...
...protects the right to operate and innovate, allowing for globalization and creating a compliance for existing.
...allows for businesses to successfully seek new markets while maintaining and growing existing markets.
...assures businesses that their suppliers are reliable, cost effective, and overall good actors in our world.  ...attracts and retains quality talent, increasing productivity and efficiency, while maintaining health and safety standards.
...builds communities.
...promotes positive innovation.

Let it be noted that the presentation Liz gave was a completely non-altruistic understanding of the benefits of a sustainable supply chain.

Soom Foods is committed to being as sustainable as possible.  We want to leave this world better than we found it - environmentally, nutritionally, and socially.

For now we can assure our consoomers (;-)) that our manufacturer complies with GMP (good manufacturing practices) standards, our plastic is recyclable, and we are limiting our use of paper and waste in general.

As we grow and develop, we will continue to implement a sustainable supply chain.


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