J and O are in the States!

...and our product should be soon (or should we say, soom), too!

Here's a question we've been pondering, that maybe you can help us out with: how much is too much with our soom puns?
Have you seen the newest Smurf movie?  Because it's a slippery slope to using soom for just about anything... We're going with it for now.  We're just too excited not to!

O (our now official VP of Development and Product Expert) finalized everything for us with our manufacturer;  signed off on our labels, worked out shipping samples quickly, and our container should be on a boat by the last days of this month!

Upon arriving, we decided to introduce J and O to our competition (or should I say, soompetition?  No. I think I'm drawing a line.) ...not to be named.  Shelby and I have tried them all, always commenting on their bitterness and troublesome consistency.  But, we are no experts compared to the authentic palate of O and our Israeli sister.

O hated all of them, surprised by how terrible each one tasted; but forced J to try the last one.  Think he knew she wouldn't like it?

We're excited to let you, our consoomers (keeping this one!) taste and compare for yourselves!

Please note: Strawberry Shortcake cake
not made with tehina.

But allow me, for a bit, to focus on what's really important right now.  J and O are in the states; the family is together for the first time since their wedding; Shelby just had a birthday; and it's a wonderful holiday (Passover)!
Soom Foods statement:  Tehina is considered a kitniyot.

As important and consooming (can't stop me) as Soom Foods is, family will always come first.

It's been hard having J and O all the way in Israel, the 6-7 hour time difference makes working together challenging; but more so, we miss them!


Chag Sameach; Happy Passover!  Happy Easter, too!



Much love,

Left to Right: O, J, S, and A

SheJAmz and O